App Redesign
Duolingo
#case study #UI/UX design #mobile app
Design Challenge
How might we help users to easy to use, fun to play but constantly learning languages and keep the momentum in a long run?
Studies have shown that personalization and interactive communication could be the key value to support users maintaining their learnings.
Business Overview
There is no doubt that Covid 19 has been changed our lives and accelerated to dive into digital worlds. Education Industry is one of kinds to directly impacted and accelerated for the growth of e-learning market. Here are some quick facts :
1.8 B
learning
foreign
languages
25.4%
2019-25 CAGR
of e-learning
market
40.8%
of digital learning
in learning mkt
by 2025
Direct Impact
to accelerate
the growth
by Covid 19
Based on the research, the secret recipe of Duolingo is as below.
In fact, it’s quite simple. Try not to lose new users, offering to better courses with sophisticated technology, that would lead to premium subscription.
Furthermore, its branding is well pollished, and main charaters are highly favorable by users.
Then,..Would Duolingo be great business model?
I think so.
Then, would the app still have a room for improvement?
Yes! That was the main purpose to kick-off the project.
My role
User Research,
ideation,
prototyping,
interaction design
Duration
6 weeks
Type
Individual Project
Tools
Figma,
Miro,
MS Office,
some writing
implements
*based on research, the darkmode was chosen as many users using the app during night time.
Difficult to use
- Hard to use each icons
- Too broad display for lessons
to search - Too many buttons at menu bar
Personal avatar &
re-arranged dashboard
- Able to select personal avatar
- Re-organized lessons
- Too many buttons at menu bar
Unable to save vocabs
- Unable to recall vocabs
- Small size of font to click words
for explanation
Included Notes
- Introduced to Notes to add vocabs
- Enlarged font size for words
Need interaction
with others
- Lack of interaction with friends or other rankers
Introduce battle league
in three ways
- Introduce battle league to play a speed game with friends, others, or duolingo
* Double diamond model by British Design Counsil has been applied
to redesign the app.
Design Challenge
Phase 1
Research
In order to define any painpoints or challenges that users are facing on, three types of resesarch has done as below – Primary Research mixed with moderated and unmoderated user interviews, and Secondary Research analyzing 200 users’ review on google app store.
200
users with
Secondary Research
Affinity map has been drawn based upon gathered information of reviewing 200 users, written on google play store.
4
users with
Secondary Research
Affinity map has been drawn based upon gathered information of reviewing 200 users, written on google play store.
